Blick Art Materials

Make It Real

When it comes to creativity, some things are better left analog.

Three art posters displayed on a gray tiled wall in an underground metro station, featuring famous paintings with added digital editing tools. The left poster shows a modern art interpretation of the Girl with a Pearl Earring with the text 'Where brushes never buffer.' The middle poster depicts the Mona Lisa with the text 'Where tools stay out of frame.' The right poster features an abstract, cubist-inspired artwork with the text 'Where pens only need one click.'
A street billboard displays Vincent van Gogh's painting 'Sunflowers' with a search bar and text reading 'Where generation is up to you,' advertising art materials by BLICK.
Close-up of Michelangelo's David sculpture, focusing on the upper body, arm, and part of the face, with a background featuring a mural of figures and a painted ceiling.
Instagram post featuring the Mona Lisa painting with a caption about tools helping to stay out of the way and a hashtag #MakeItReal.
Instagram post displaying a painting of a bridge over water surrounded by greenery.
An iPhone screen displaying an Instagram post with a painting of a girl with a headscarf. The girl has a pale face, blue headscarf, and beige clothing, against a dark background.

Blick receipts appear across U.S. art museums, highlighting the real supplies used to create each masterpiece.

Museum gallery with colorful paintings on white walls, featuring a large artwork of people in hats and traditional clothing, and smaller framed pieces, with a person walking past.
Close-up of an art exhibition wall with a painting and a placard, along with a restaurant receipt in the foreground. The placard provides information about artist Mark Rothko, his birth and death dates, birthplace, and details about his painting. The receipt shows itemized purchases with prices and a barcode.
Two people sit on a bench in an art gallery, viewing a painting of two men carrying a large basket filled with flowers. Artwork and labels are visible on the white gallery wall.

Popup art booths at major tech conferences encourage designers to take a break from their screen and create something real.

A trade show booth displaying Adobe branding and art materials. The setup includes tables, chairs, a display wall with artwork and text, and a wooden counter with Adobe and art materials logos.
A beige tote bag with blue line drawings of art supplies including a paint palette and easel, tubes of paint, a brush, a palette knife, and a paint scraper, with the words "BLICK art materials" printed on it.

Art Directors: Hailey Joseph, Marin Bommarito
Copywriter: Thomas McMullen