I see that my job as a writer is not to speak of my own thoughts, but to speak of the truths that exist in others. The truths that haven't found their voice just yet. Proper grammar is a given, sarcasm is a specialty, and the Oxford comma is a non-negotiable.
My favorite way to tell a brand's story is to open it up and dig around a bit first. As invasive as it sounds, these excavation just skills might rival a certain beige-hatted archeologist. I find pieces of gold in every company, leveraging these nuggets to reach consumers like never before.
Underneath every award-winning creative idea is a solid bedrock of insight. As a double major in marketing research, the left side of my brain sees enough activity to keep those analytics tools dusted off. I'm not afraid of a number – not when I can turn it into a story.