Ford

Drive to Defy

For a woman, a truck isn’t just a vehicle—it’s a declaration. Ford encourages the defiance of outdated gender norms, one haul at a time.

Billboard with four panels displaying images and text related to car brands and outdoor activities. The first panel features a woman in a blue coat standing next to a suitcase on an outdoor scene. The second panel shows a woman with pink hair sitting on the back of a car with the words 'Drive to'. The third panel depicts a woman holding a beach ball, dressed in a white top and green pants, under a phrase starting with 'Defy'. The fourth panel contains a fist holding a car key and a car garage background.
Billboard with a woman in a blue suit leaning on the back of a silver Ford truck, with large yellow text reading, 'NO DAMSEL ALL DIESEL.' The background shows a blue sky with some clouds, and part of a white building is visible at the top.
An advertisement on a bus stop shelter promoting Ford cars, with a photo of a person handing over car keys through a car window, with city buildings reflected in the glass.
Smartphone screen showing a social media post with an image of a woman in a blue jacket standing outside next to a gray pickup truck, with clothing racks and a sign in the background, and the post's caption about her and her vehicle.
Billboard advertisement with a woman sitting on the back of a pickup truck, cityscape in the background, text reads 'Ford Built Tough Because She Is'
Digital billboard in an urban setting with the words 'DRIVE TO DEFY' displayed, reflecting city buildings and a person holding car keys in the background.
A smartphone screen showing an Instagram post by Ford featuring a woman with pink curly hair painting on a canvas in the back of a truck, with various painting supplies around her, set against an urban background with buildings.
A billboard displaying a woman in profile sitting in front of a black pickup truck. The billboard has text in pink and purple that reads "NOT OVERCOMPENSATING FOR A THING" with the Word "Ford" in a scripted font.
A city street scene with a modern glass building reflecting the sky and trees. A digital billboard on a sidewalk advertises a Ford car, showing a person holding car keys. The top part of the billboard has the words "DRIVE TO DEFY" in bright yellow and green letters.
Smartphone screen displaying an Instagram post from Ford featuring a woman named Nadine in a car, with the headline 'IT'S A BED' in pink over a background of a cityscape and a woman holding beach items. The caption discusses having kids and the challenges of car seats on surfboards.
Exterior view of a Ford dealership building with large windows displaying mannequins, and bold pink letters reading 'DRIVE TO DIFY' on the front windows.

Art Director & Photographer: Marley Hillman
Copywriter: Thomas McMullen