BMW

The Shape of Greatness

To celebrate the 2026 World Cup, BMW proves that the great don’t stop at great.

On set, we worked with a dedicated social unit to produce content that carried the same energy of our main spots.

Print, radio, and out of home ads brought the campaign to life in 360°.

BMW: Ordinary Isn't Enough
:60 Radio Spot

Goodby Silverstein & Partners 2026
Creative Director: Matt Edwards
Art Directors: Marin Bommarito, Kate Budorick
Copywriters: Thomas McMullen, Kelly Azbell
Director: Kacper Larski