FedEx

Tall Tales of True Deliveries

For a FedEx courier, no two deliveries are the same. But some are certainly more memorable than others.

As the brand’s first animated TV spot, we had to create an art style that was both ownable and attention-grabbing, while featuring authentic couriers.

A smiling man wearing a black FedEx uniform with purple accents and a FedEx cap, sitting against a plain gray background.

Animated cartoon characters dressed as FedEx employees at a conference or event, with the focus on a young male character adjusting his jacket, standing in front of others.

To round out the Tall Tales series, we took over the Las Vegas Sphere for Super Bowl LVIII.

FedEx 2024
Agency: BBDO New York
Director: Brody Bernheisel
Animation: Buck
In-House Creative: Thomas McMullen