This year’s winning five-member team, Complimentary Breakfast, worked with the InterContinental Hotels Group to develop a digital marketing campaign introducing the Hotel Indigo brand to new markets. “This group of diverse and talented individuals was not only focused and smart, but showed the ability to create an agency-level strategy and creative campaign…”
Students Win IHG Campaign
Through a marketing campaign which matches locals with boutique hotel gift packages, Abigail Snyder and Thomas McMullen partnered with the Athens Visitors Bureau to save their town’s struggling hospitality industry. “We’re imagining a post-COVID future where people view staying at a hotel like going to the nail salon — a place to treat yourself and others…”