Abundance Hard Seltzer

Inspired by Earth’s simplest pleasures, Abundance celebrates the intimate and the natural. My art partner and I plucked this brand from the earth to keep us occupied during the pandemic. We opted for picnic blankets over house parties; glass instead of aluminum.

Packaging

Naming and packaging

Tagline and Mantra

Tagline and mantra

Brand personality traits

Branded bottle caps

Outdoor ads

:30 video storyboard

Art Director: Shana Hall

Copywriter: Thomas McMullen


Previous
Previous

FedEx

Next
Next

Little Otter Skincare